It also has an animated ‘sticker’ format that is integrated with Gen Z-centric platforms including Snapchat, Instagram, TikTok, and Twitch. They can be embedded both on web pages and in posts on platforms including Facebook, Twitter, iMessage, and Snapchat. The site hosts and plays looping, six-second clips in the GIF format (hence the name), often taken from films and television shows. Giphy isn’t quite a household name, but it is a nearly omnipresent part of the fabric of online social media. These images are hidden from most users and even from Giphy’s moderation, but can, L1ght claims, be accessed using obscure search terms in public search engines. L1ght claims that by following those breadcrumbs, its proprietary search tools and team of researchers unearthed a “seedy underbelly” of content on Giphy, including nude and sexually explicit images of children.
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